Positioning Your Business for Success Through Social E-Commerce

For those not familiar with the term, social e-commerce refers to business conducted through social media. While it is not as new as we image considering the fact that social media has always had an impact on business, social e-commerce is today an avenue through which businesses can considerably increase their revenue. Businesses are now positioning themselves to take advantage of what has clearly been established as one of the most effective advertising and marketing avenues of recent times. Through personal relationships, products have been recommended and promoted to achieve high levels of popularity which have translated to increased sales and ultimately, higher revenues.

The question thus begs, how can you position your business in order to reap from the growth in social e-commerce? The first step for you is going to where your customers are. The people who use your products will in many cases have a lot in common. Social media is very likely to be among their shared interests and you need to establish which among the many social media platforms they are most active. Your initial social e-commerce strategy should be to find out where your customers are, and reach out to them.

Once you have located your customers, you need to work on building a connection with them. In order to effectively get to clients through social media, you need to understand and share their interests. The success of social e-commerce is attributed to peers and interest groups. By connecting with them at their level, you become an accepted peer or member of the interest group. Participating in general discussions, sharing interesting stories, ideas and news without attempting to push your products are some effective ways of making this connection. Beyond making the connection, you need to be prepared to maintain it so as to enjoy long term and increasing benefits.

The next step in positioning your business for success through social e-commerce is to have exclusive offers for your connections on social media. The opportunity to be part of a select few who have access to special offers, treats and exclusive information will attract a lot of interest on social media. Another excellent idea that could be applied here is the posting of vacancies within your business to your social media connections.

With all the above in place, you are well on your way to success in social e-commerce. You should also keep a close eye on what your competition is doing as they might be stealing your ideas or they could have a strategy you could improve and effectively apply. You should also ensure that your approach is fresh and creative as recycled ideas are easily spotted and dismissed in social media circles.

Having done all this, remember that your main objective is to sell your products. All the hard work you put into coming this far was meant to position your products, business and brand for success among those using social media. Hopefully you will realize the success you desire through social e-commerce by applying these simple but highly effective strategies.

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Article Source: http://EzineArticles.com/expert/Jan_S._Swami/1057226


Websites For E Commerce That Actually Work

Given the ability to boost the sales by setting up websites for E commerce, many companies did not hesitate to transform their brick and mortar business to an online retailer store. However, the popularity of websites for E commerce also entails the astoundingly stiff competition which in turn means that while some online retailers thrive, others default or are forced to close the operation. Let us begin by spoiling any myth: E commerce does work and can generate huge profits, if approached correctly. This means that every little detail of the website needs to be perfect in order to sway the customers into purchasing from you time and time again.

Setting up a website for online retailing purposes

The first and probably most important aspect in setting up a website for selling your products on the internet implies choosing the correct platform. Ideally, the platform of choice should be designed under ASP.NET in order to guarantee full compatibility with the MySQL database. Moreover, the platforms design in ASP.NET are simpler to use even if you lack a technical background, but they also incorporate all the necessary features of an E commerce website. An ideal platform comes fully equipped with support for different types of currency, shopping cart, sign-up page and customer account management and, of course, technical support.

Once you have decided on what platform you should use, you will need to search for an appropriate hosting server for your new e commerce web page. The most critical factor to account in this decision is the uptime as, after all, you are aiming to provide your customer nearly 24/7 access to your products or services. In addition, it is advisable to choose a hosting service that has sufficient bandwidth as not to cause slow web page loading or errors. On a side note, verify whether the platform you have chosen for your website is compatible with the servers of the host.

E commerce website ideas

While some webmasters prefer the classical format of E commerce web pages, the truth is that repetitiveness does not necessarily work in their favour. Instead, why not try a website layout that emulates the type of products or services your company sells? Without going overboard with the details and customization, modify boring aspects of the conventional layout in a manner that is pleasing to the eye. Furthermore, the best website ideas are not overly complicated and the contrast between the text and background enables users to find the submenus they are looking for with ease. Moreover, the E commerce site should emphasize on the special offer or promotional items section in order to capture viewer’s attention.

Among the essential methods of preventing users from giving up the website before the transaction is completed are inserting purchase completion bar, real time chat features or presenting a security certificate. Basically, online commerce is all about building and reinforcing a mutual trust relationship with your clients, conveying the message that all their financial or personal details are kept safe from prying eyes and that by purchasing from your E commerce webpage, the product will meet or even surpass their expectations.

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Article Source: http://EzineArticles.com/expert/Shane_Glass/1080982


Understanding Social Commerce

If you are an online entrepreneur and you haven’t heard the term ‘social commerce’, sit back, relax, and read the rest of this post because understanding social commerce will prove to be extremely important going forward. Social Commerce is really the combination of two online forces and six social heuristics. The online forces are social networking and eCommerce. The six heuristics are social proof, authority, scarcity, like, reciprocity, and consistency. Social commerce provides many different opportunities for the online entrepreneur, and to fully grasp its power – you will need to understand a little bit more about what makes it what it is.

Social proof

When in doubt about making a buying decision, follow what someone else is doing. This is not only true for social commerce, but has been a psychological mindset for years. This is what makes social networking so powerful. If you want to sell more products, you will need to have more people talking about the products and services you provide. When new decision makers aren’t sure about a decision, they follow what others are doing.


Do you have experts in your industry talking about your products and services? If you don’t, you should. When specialist or people of authority talk about your products or services, this is like gold. If an expert is talking about your product, it must be good right?


The day you tell people that they have a limited time in order to take advantage of a specific offering, they want it. This is a well known selling tactic that has been used throughout the ages and to this day is one of the most effective techniques used in online commerce.


If we like someone, are we more likely to agree with them? If the people we like recommend a product, are we more likely to buy it because they recommended it or because others (people they don’t know) told them to buy it? You know the answer to that one, and this is one of the key features of social networking. You follow those you like, when they recommend something, there is an 85% chance you’ll buy it without doing any research.


Do you tell friends about deals and specials they would surely benefit from? Most everyone does, and the reasons have a lot to do with reasoning. People are truly nice and they sincerely want to help others, and they will help you if you have a product or service that has provided value for them in one way or another.


You will not be known unless you keep your message, brand, products or services in front of the decision makers. You will need to be consistent in all efforts when it comes to social commerce.

Social commerce is nothing more than using all these ingredients in your efforts to create your online presence, and to generate exposure, visibility, and popularity around your brand. This will eventually get interested parties to the products and services you provide, and provide profits never before imagined.

Ghigg is a Social Commerce [http://www.ghigg.com/scommerce/] Platform for Fixed Price Services. The Social Hub enables Social E-Commerce and Social Crowdsourcing by empowering individuals and businesses to Buy, Sell and gain in a social framework. Ghigg is additionally a Social Commerce Platform for Crowdsourcing [http://www.ghigg.com/scommerce/] Solutions.

Article Source: http://EzineArticles.com/expert/Jan_S._Swami/1057226


Learn in Detail About E-Commerce Application Development

Online shopping has attained a huge popularity within a few years and its need is ever increasing. E-Commerce thus refers to this activity of selling and buying or rather transactions that take place on the Internet.

An application is basically a software program, which has been designed as well as developed to perform a single task or more tasks in a specific software environment. Regarding an E-Commerce Application it could be stated that it is a kind of software application that has been particularly designed to enhance the functionality of an e-commerce website or to provide support to the development of an e-commerce website.

E-Commerce application or rather e-commerce applications adverts to the numerous types of shopping cart programs, which are greatly available and the other software as well, that includes in itself payment options. The payment options are included either as a part of the complete site application or as plug-ins. The important aspect about the shopping carts is that it may either include the shopping cart itself to a specific website that was created with the help of a software, which was not designed at all for the purpose of e-commerce and also does not possess any feature of e-commerce as far its built in system is concerned. It might happen that it may have been actually created against an online store that comprises a search function, shipping, product catalog, stock control and the ways to receive payment by various means.

In other words, this application should be able to manage several aspects such as accepting of payments, managing of payments, managing business of commerce, managing checkout pipeline and transporting of goods to the customers.

E-commerce shopping cart application might be rather proprietary or open source. If this application s open source, then it would be written in several types of computer languages and also be offered only under the GNU GPL. Shopping carts are available for ASP.NET, MySQL, HTML and PHP.

This application encompasses a varied range. Here are a few examples. There is an application that allows the owner of a business to develop a business dashboard based on the foundation of the website data. Another application lets the owners of a business organization or a business to receive as well as send fax via their personal mailing account. There is another application that offers shipping modules.

Thus the organizations offering E-Commerce Application Development services, should hire skilled and trained individuals, who have profound knowledge on this subject matter.

Adriyanna Tremblay started her career as a content writer. The article Learn in Detail About E-Commerce Application Development is written by her who will throw some light on E-commerce Application Development and Custom Application Development India

Article Source: http://EzineArticles.com/expert/Adriyanna_Tremblay/1169228


Why Should Companies Seek Help From E-Commerce Service Providers?

The process of trading, i.e. buying or selling products and service over the Internet is referred to as e-Commerce. The Internet has become an extremely popular platform for marketing, advertising as well as buying and selling products or services. Consumers are able to access information regarding the products and services easily. Not just that, they are even able to purchase the desired service or product easily over the web. Service providers also, have found huge scopes to reach their target consumers via the World Wide Web. Thus, almost all service providers nowadays use e-commerce as an important part of their business plan or marketing strategy. This process has proven to be extremely successful and continues to be so. However, to carry out effective e-commerce, companies should seek help from e-commerce service providers. Reputable service providers have experts working on online marketing and commerce and have an experience of a good number of years in doing so. They carry out continuous research on the prevailing market trends as well as the needs and requirements of the target consumers. This help them to build the best plans and strategies to help companies carry out business on the Internet.

With the increasing popularity of the Internet as a medium for doing business, sales and revenues has been on a rise. Thus, companies should certainly take care of extending their business platform to the World Wide Web. Almost all users nowadays browse the Internet to find products and services. E-commerce services help to create various applications and software that will help service providers and service users to sell and buy products online. An all comprehensive e-commerce system includes developing an online store, track products and shipments online, recurring orders, cross selling and lot more. Altogether it has added to the convenience of service users and service providers to buy and sell products and services.

The primary purposes of the best e-commerce solutions is given below:

Convenient payment gateways to provide consumers with easy transactions. The best e-commerce systems provide consumers with as many payment option possible. This ensure higher sales and more profit.

The presentation of the product should be such that it catches the consumers’ attention quickly. They should also be able to find products with the minimum number of clicks.

Not just the products, but the website should also look good. The web pages should grab the attention of consumers as soon as they visit the website.

E-commerce service providers are aware of all such requirements, the changing trends and every other relevant aspect of successful online transactions. Thus, they are able to help business owners with their business plans efficiently.

Sally Bretton writes on e-commerce service providers and the benefits of their services regularly. He deals with subject matter experts for this purpose and provides useful insights into this field.

Article Source: http://EzineArticles.com/expert/Sally_Bretton/1222307